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Web & Marketing Administrator

Come and join the Pulman family.

Web & Marketing Administrator 

Salary: £25,000 plus bonus
Type: Full Time- Office Based
Department: Marketing 
Location: Pulman Volkswagen, Durham

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About Pulman:

At Pulman we pride ourselves on delivering a fantastic customer experience every time. We are a top Volkswagen Group retailer representing Volkswagen, SEAT, CUPRA, Škoda, Volkswagen Commercial Vehicles and VWFS Rent-a-Car, with sites in Durham, Sunderland & Cramlington. With over 250 people across our group, we are truly one big Pulman family. We want to match and exceed customer’s expectations whilst giving them a truly enjoyable experience you will not find anywhere else.

The Role:

We have a fantastic opportunity for a Web & Marketing Administrator to join our in-house Marketing team. Do you have a passion for everything Web & Marketing? Do you have a creative flare and love everything analytical? This role is full-time Monday to Friday office based and will report to the Group Marketing Manager. You will be responsible for ensuring the Pulman website is current, up-to-date and performing to it’s very best.

The Package:

Basic salary: £25,000
Bonus scheme: £1,000 Performance related bonus opportunity
OTE Opportunity: £26,000
Benefits: Company pension scheme, 25 days’ holiday pro rata, Pulman Benefits Scheme
Time: Monday to Friday, 8.30am to 5pm*.
*In the event work is required out of hours such as for events, time is given back in lieu.

You will be supported with training, personal development plans, consistent reviews, and the opportunity to grow.


  • Website Administration: Maintain the Pulman website, ensuring information is current and up-to-date.
  • Website Integrations: Ensure the website integrations are working correctly and up-to-date. Liaising with external suppliers. Conducting internal audits.
  • Website SEO & Copywriting: Ensure the website has current and updated SEO content, including meta tags and description. Ensuring the best possible organic traffic performance.
  • Website Reporting & Auditing: Conduct audits and report on website performance and consumer journey experience on a monthly basis.
  • Website Continuous Improvement: Based on current trends, updated SEO algorithms and consumer journey information, put together and implement a continuous improvement plan.
  • Website KPIs: Be involved in developing the website to achieve certain metrics and KPIs.
  • Website Support: Be the point of contact for Pulman for any website support queries. Liaising with external suppliers when necessary and logging support tickets.
  • Website Car Stock Offers: Working with numerous external suppliers to ensure cars are advertised on the website correctly, with imagery, correct prices and offer messages.
  • Design and Graphics: Basic design knowledge is advantageous. You will have access to the Adobe Creative Suite. Creating graphics and modifying photos to use on the website, creating web banners of all shape and sizes. Ensuring brand standards are met, working with the manufacturing brands Pulman represent.
  • Marketing Support: To support the team with any other marketing activity as and when needed. To cover the Marketing Coordinator when off with social media, email marketing and internal communication.

The core of the role will focus on E-Commerce Website Administration, developing and maintaining the website to achieve key KPI’s and deliver a fantastic customer experience online. This is a multifunctional role that will also support the Marketing team when needed with marketing communication tasks.

Excellent written and verbal communication skills alongside an aptitude for attention to detail is essential. Ability to work within a team or individually, with time pressured deadlines. A willingness to learn and develop on the job. Have fantastic organisational and time management skills.

The person:

At least 12 months relevant e-commerce website administration experience in a similar role.

We are looking for someone who is creative, excited to learn and develop, to always go above and beyond. A person who can create fresh and innovative ideas and see them through to completion. This person will also be an excellent communicator, have a positive attitude, can work within a team as well as being a self-starter.

You will be familiar with Web CRM systems, Adobe Photoshop, Google Analytics or equivalent.


People are at the heart of the Being Pulman Culture. That is why we offer our amazing employees a fantastic reward and benefits package alongside competitive industry salaries.

Pulman Annual Leave
25 days annual leave plus bank holidays. For every 5 years worked at Pulman, increase your holidays by an extra day up to 30 days per annum.

Pulman Retail Savings
Access hundreds of retail discounts including grocery e-vouchers for online and instore use. Save up to 51% on holidays abroad and in the UK. Save up to 27% on leading cinemas. Available for yourself and your household.

Pulman Health & Wellbeing
Looking after our staff health and wellbeing is a top priority. That is why we have partnered with SAGE to offer all our employees’ access to legal, financial advice and counselling. With OnDemand GP our employees can cut waiting times and admin with GP video consultations and prescriptions sent directly to local pharmacies. Gym discounts are available at over 3000 participating health & leisure centres. Finally, Hapi-life is a resource library available to all our employees to support across a wide range of wellbeing topics and services.

Pulman Medical Care
All our employees’ can claim one eye test, one dental check-up and one flu jab per year.

Pulman Pensions and Insurance
Pulman pay 4% of an employee annual salary into the workplace pension. Death in service insurance is also included for all Pulman employees.

Pulman Uniform
Re-fresh your uniform once per year for free.

We regret that, due to volume for roles at Pulman, we are only able to contact successful candidates. If you don’t hear from a member of our team within 28 working days of submission, you have not been successful on this occasion. At Pulman Group we take your privacy seriously. We will not pass on your details to a third party. We are also committed to keeping your data safe and secure. To find out more information about how we use your data and your data rights you can view our recruitment policy.

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