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Pulman Promise

Delivering a fantastic customer experience.
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Welcome to the Pulman Group.

Thank you for visiting Pulman and our website. We would like to introduce to you the Pulman family. For over 25 years we have been serving the wonderful people of the North East with a fantastic range of Volkswagen, SEAT, Škoda and Volkswagen Commercial Vehicles. We are proud to be the only family run business in the North East for Volkswagen.

Our core value is to deliver a fantastic customer experience, to the fantastic customers and amazing Pulman team, who deliver this promise each day.

The Pulman Promise is also peace of mind that customers are receiving the very best value for their money. Pulman will give an unbeatable price on the next car, an unbeatable price on the part exchange and a first-class service from a local family business.

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Pulman Brands & Values Delivering a fantastic customer experience.
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    Family Owned Retailer Pulman are proud to be your North East family owned Volkswagen Group retailer.
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    Customer Experience Enjoy a fantastic experience from Pulman, your family owned Volkswagen Group retailer.
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    Price Promise Choose Pulman, choose the very best price for your new car or part exchange.
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    Express Experience Delivering an efficient and express experience when buying or servicing a car.

    What is the Pulman Price Promise?

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    With the Pulman Price Promise you can be assured that you won’t find a better price for your new car or part exchange anywhere else. The Pulman Price Promise is always available, giving you peace of mind that when you are ready to buy a new car, choosing Pulman will mean choosing the very best price!

    We Promise:

    1. Unbeatable prices on your next car. We will price match any like for like quote from another franchised retailer within 50 miles of a Pulman location.
    2. Unbeatable part exchange prices. We will beat any part exchange quote even from webuyanycar.com.
    3. Fantastic customer experience. Enjoy a hassle-free experience from Pulman, your family owned Volkswagen Group retailer.

    *Terms and Conditions: We will beat any like for like webuyanycar.com branch valuation by £50, this must be the printed valuation received from the inspection/assessment at your webuyanycar.com branch within the past 14 days.

    Pulman Account

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    The Pulman Account allows you to set up alerts and notifications for your car searches. If you see a car you like you can favourite it and be alerted if that car price is reduced, or a new video is added for example. Can't find a car that fits your specification? No problem, save your search criteria and be the first to know when that car comes into stock.

    Some Of The Many Benefits:

    1. Save your favourite cars. Don't let the cars that take your eyes slip away. Save them all into one place for you to easily go back to at anytime.
    2. Be alerted about new vehicles. Be the first to know when new vehicles hit our available stock and get ahead of the crowd.
    3. Create your own quotes. Find and save the quotes that suits you with our personalised quote calculator.

    Discover MORE

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    Pulman Timeline. - Check out the journey of Pulman below

    The Pulman Story Video


    2021 Skoda Sunderland launches timeline graphic.

    2021 - Pulman Škoda Sunderland launches

    Pulman opens its third Škoda site in Sunderland. Sharing the showroom with Pulman Volkswagen Sunderland on Newcastle Road.


    2020 Pulman timeline graphic with the launch of Skoda Cramlington, Rent-a-Car and Cupra in Sunderland.

    2020 - Pulman Škoda Cramlington launches

    Pulman acquires Silbury Škoda and opens it's first dealership in Cramlington.

    2020 - Rent-a-Car launches

    Pulman joins with VWFS and launches Rent-a-Car across Durham, Sunderland and Cramlington for Volkswagen, SEAT and Škoda.

    2020 - CUPRA Sunderland launches

    Pulman refurbishes the existing Pulman SEAT showroom to now include CUPRA as a stand-alone brand.


    2016 Skoda Durham launches timeline graphic.

    2016 - Pulman Škoda Durham new showroom launches

    Pulman Škoda launches its purpose built state of the art new showroom at Belmont Durham. Complete with a Pulman Café and Volkswagen Commercial Vehicles.


    2014 Pulman Skoda Durham launches timeline graphic.

    2014 - Pulman Škoda Durham launches

    Pulman Škoda launches in Durham. In a pop up four new car showroom beside Pulman Volkswagen Durham. It remained in the pop up unit until the Pulman Škoda purpose built showroom at Durham was built in 2016.


    2013 Pulman Volkswagen Commercial Vehicle servicing launches timeline graphic.

    2013 - Pulman Commercial Vehicle Servicing launches

    Pulman launches Volkswagen Commercial Vehicle (CV) servicing at the Pulman Volkswagen Durham showroom. CV servicing remained their until the Pulman Škoda purpose built showroom at Durham was built in 2016.


    2010 SEAT Sunderland launches timeline graphic.

    2010 - Pulman SEAT Sunderland launches

    Pulman acquires Alexandra Bridge Cars and opens their first SEAT dealership in Sunderland on Burntland Avenue.


    2008 Pulman Volkswagen Sunderland timeline graphic.

    2008 - Pulman Volkswagen Sunderland launches

    Pulman acquires Mill Garages and opens Volkswagen in Sunderland on Newcastle Road.


    1998 Pulman Volkswagen Durham launches timeline graphic.

    1998 - Pulman Volkswagen Durham launches

    Pulman opened their first dealership, Pulman Volkswagen in Durham. A standalone purpose built showroom on Abbey Road.