Pulman SEAT Sunderland Awarded Feefo Exceptional Service Award 2025

Pulman SEAT Sunderland has won one of Feefo’s most exclusive accolades in customer service, the Feefo Exceptional Service badge.

Feefo works with over 6,500 brands to provide verified reviews from customers and is the world’s largest provider of this service. Their service helps brands to understand their customers by analysing verified reviews by providing insight into trends, needs and habits.

The Exceptional Service badge recognises businesses like Pulman SEAT Sunderland who have shown particular excellence in key customer review areas. Just 32 businesses have been crowned with this accolade making the award truly exceptional. The award reflects the awardees dedication to provide an outstanding customer service based on feedback and reviews given by real customers.

To be eligible for this award, Pulman SEAT Sunderland had to meet several criteria and exceed it. Some of the criteria included achieving the highest average review score in their industry, reaching the highest reply rate in their sector and achieving the highest review response rate in their industry.

This is a huge achievement for Pulman SEAT Sunderland and a testament to the continuous fantastic customer service Pulman Group provide to their customer across all their North East locations.

Tony Wheble, CEO at Feefo congratulated Pulman SEAT on their achievements saying:

“During these economically challenging times it’s inspiring to see companies like Pulman SEAT consistently going above and beyond for their customers. The Trusted Service Awards recognise businesses that don’t just meet expectations – they exceed them. These awards celebrate companies that gather genuine feedback and use it to deliver exceptional customer experiences. The dedication shown by this year’s winners sets a benchmark for customer service excellence.”

Pulman SEAT Sunderland’s General Sales Manager Alex Paget spoke about winning the award and what it means for the dealership stating:

“We are incredibly proud to receive the Exceptional Service award from Feefo. Our fantastic customer experience is always at the heart of what we do, and

this accolade is a testament to the dedication of our team as they deliver that experience to every customer who comes through our doors.”