Heading
Close X
Menu
As the leading family-owned car retailer in the North East, Pulman Group’s partnership with the Black Cats marks an exciting new chapter in our long-standing connection with Sunderland. The agreement will see Pulman engage with capacity crowds at the Stadium of Light, bringing fans closer to exclusive offers, promotions, and experiences throughout the season.
Driving Forward Together
This new partnership creates a powerful platform for Pulman Group to connect with Sunderland supporters on matchdays and beyond. Fans attending home fixtures will see Pulman Group branding and exclusive offers displayed across the stadium concourses and pitchside, as we celebrate our shared passion for top-flight football, performance, community, and success.
Speaking on the partnership, Pulman Group Commercial Director Chris Slater said:
“We’re thrilled to partner with Sunderland AFC at such an exciting time for both the club and the city. Pulman has deep roots in Sunderland, and this partnership gives us the opportunity to give back to the community that has supported us for so many years. Together, we’ll deliver something truly fantastic for fans this season.”
A Proud Sunderland Heritage
Pulman’s story in Sunderland spans nearly two decades of investment and growth. In 2008, Pulman acquired the former Mill Garages dealership on Newcastle Road, rebranding it as Pulman Volkswagen Sunderland, later expanding to include Škoda and creating an award-winning multi-brand site.
In 2010, Pulman expanded further with the acquisition of Alexandra Bridge Cars, bringing SEAT into the Pulman offering. And in 2020, Pulman launched CUPRA Sunderland on the same Southwick site, introducing one of the UK’s most exciting performance brands to local drivers and creating additional employment opportunities.
This new partnership with Sunderland AFC reflects that same spirit of progress, built on family values, local pride, and a drive to deliver a fantastic customer experience.
