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Group Marketing Manager (Maternity Cover)

Come and join the Pulman family.

Group Marketing Manager- 12 month fixed term contract (Maternity Cover)

Salary: Negotiable based on experience up to £50,000 OTE
Type: Full time, Fixed term
Department: Marketing
Location: Pulman Volkswagen, Durham

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Benefits – Company Car, laptop, mobile phone

Holidays – 25 annual leave + 8 bank holidays

Office Based – Based predominately at Pulman Volkswagen Durham. Will require to visit all Pulman sites across Cramlington, Durham and Sunderland. Office based role.

Hours – Full-time Monday to Friday, 8.30am to 5pm. To be flexible as occasional out of hours may be required at times, lieu time will be accrued.

Pulman Perks – includes company pension scheme and employee discount scheme.

A fantastic opportunity has arisen within our in-house Marketing team. We are looking for a Group Marketing Manager to join our management team on a 12-month contract to provide maternity cover.

About the Role

As the Group Marketing Manager, you will report to the Commercial Director and will be responsible for managing, motivating and leading a team of five fantastic support staff. You will have a pivotal role in shaping the company’s marketing and communication strategy whilst driving productivity, sales and revenue across all departments.

The marketing team is responsible for promoting all Pulman products and services as well as representing the Volkswagen Group manufacturer brands which include Volkswagen, SEAT, Škoda, CUPRA, Volkswagen Commercial Vehicles and VWFS Rent-a-Car.

Responsibilities

The key day-to-day responsibilities of the role include:

  • Manage, motivate and lead a fantastic team of five people.
  • Use management tools such as Jira and Range to help plan & organise team workflows and efficiencies on a day-to-day basis.
  • Creating team and individual targets to help achieve overall marketing KPI’s.
  • To plan, develop, implement and measure a range of B2C and B2B marketing campaigns.
  • Produce acquisition and retention-based strategies.
  • Develop quarterly campaigns in-line with manufacturer brand strategies.
  • Delivering and measuring results against KPIs.
  • Maintain and adhere to the marketing budget.
  • Work collaboratively with a diverse staff team to create and manage cross-organisational integrated marketing campaigns.
  • Source and maximise opportunities to help build fantastic relationships with external partners, sponsors, charities, community and suppliers.
  • Working and negotiating with media providers to produce the most impactful and effective marketing communication strategies.
  • Manage and maintain efficiencies whilst working with external agencies. External agencies include Google Advertising, website maintenance and stock feed generation. Negotiating annually on services and agencies fees.
  • Ensure manufacturer franchise standards are met, and compliance is achieved across all marketing channels.
  • React to manufacturer marketing demands and changes in campaign strategies.
  • Comply with legislative standards which includes FCA advertising standards and the GDPR.
  • Produce result driven reports and analyse successes to help create future campaign directions.
  • Support the team with marketing operations.

Key Skills and Experience

The individual will have a minimum of 5 years’ experience in Marketing Management preferably in an in-house environment. Retail industry would be advantageous.

Pulman are also looking for an individual with at least 5 years’ experience in People Management.

Excellent communication, time management and planning skills are essential for this role.

We’re looking for someone who is a self-starter, enthusiastic and self-motivated to deliver the best and most impactful marketing strategies. You’ll have a positive and upbeat approach that will motivate others.

The successful candidate will also be hands-on with marketing to help the team during high pressure time periods. You’ll be able to therefore support with website updates, design and graphics, email creation, content ideas and copywriting when needed.


BEING PULMAN EMPLOYEE BENEFITS SCHEME:

People are at the heart of the Being Pulman Culture. That is why we offer our amazing employees a fantastic reward and benefits package alongside competitive industry salaries.

Pulman Annual Leave
25 days annual leave plus bank holidays. For every 5 years worked at Pulman, increase your holidays by an extra day up to 30 days per annum.

Pulman Retail Savings
Access hundreds of retail discounts including grocery e-vouchers for online and instore use. Save up to 51% on holidays abroad and in the UK. Save up to 27% on leading cinemas. Available for yourself and your household.

Pulman Health & Wellbeing
Looking after our staff health and wellbeing is a top priority. That is why we have partnered with SAGE to offer all our employees’ access to legal, financial advice and counselling. With OnDemand GP our employees can cut waiting times and admin with GP video consultations and prescriptions sent directly to local pharmacies. Gym discounts are available at over 3000 participating health & leisure centres. Finally, Hapi-life is a resource library available to all our employees to support across a wide range of wellbeing topics and services.

Pulman Medical Care
All our employees’ can claim one eye test, one dental check-up and one flu jab per year.

Pulman Pensions and Insurance
Pulman pay 4% of an employee annual salary into the workplace pension. Death in service insurance is also included for all Pulman employees.

Pulman Uniform
Re-fresh your uniform once per year for free.

We regret that, due to volume for roles at Pulman, we are only able to contact successful candidates. If you don’t hear from a member of our team within 28 working days of submission, you have not been successful on this occasion. At Pulman Group we take your privacy seriously. We will not pass on your details to a third party. We are also committed to keeping your data safe and secure. To find out more information about how we use your data and your data rights you can view our recruitment policy.


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